Blogging is business. We at least can all agree to that. But wait a moment. Businesses aren’t just businesses. Before you start a business, you must first of all check out the trends. What is popular right now? What do I love to do? Then what is bringing cash right now? Then you are going to sit down, somewhere quiet, in a beach maybe and think through each and every niche that you may choose during your brainstorming process. Blogging is the same. With a bazillion niches to compare and contrast, today I will help you if you are trying to enter into the Lifestyle blogging niche.
WHAT IS A LIFESTYLE BLOG?
Lifestyle blogs can be pretty confusing. Simply put, a lifestyle blog is a website that documents one’s personal life. A curation of their daily activities and interests.
The above definition is generalized. Just to be clear here, lifestyle bloggers usually focus on the following topics:
- Their work
- Home decorations
- Nomadic lifestyles
- Rural living
- Urban living
Just to stop boring you, I will stop there with the list, although the list can be really long.
Everybody can have a lifestyle blog from the 14-year-old kid who recently acquired his first laptop to the 80-year-old lady who is computer literate. Both these people will call their blog a lifestyle blog, but the content that they will pumping out will be very different.
The 14-year-old kid will most likely talk about his new laptop and its video games capabilities while the old lady will be pumping out wisdom on how to live a more fulfilling life based on her previous life experiences.
Lifestyle is a niche that is very wide. Lifestyle bloggers end up writing about a lot of things and putting out diverse topics. One thing that I have heard people say about writing a lifestyle blog is that once you decide to write about everything, you end up writing about nothing. And this is true. What this means is that if you want to get into the lifestyle blogging niche, then you have to niche down.
What I mean by niching down is that you need to choose a smaller niche that falls under the wider lifestyle niche and focus on it. Instead of jumping from one smaller niche to the other and all on the same blog. This will confuse your readers. Someone needs to have confidence in the fact that if he or she needs information about traveling lifestyle that he or she can find that on your blog. Because that is what your blog is all about. Feel me?
IS THIS NICHE VALID?
Going to google and typing in the keyword “LIFESTYLE” brought 1,220,000,000 results in 0.68 seconds:
Going back and typing in “LIFESTYLE BLOGGING” on google brought 22,000,000 results in 0.48 seconds:
Judging by the numbers above it is obvious that the lifestyle niche is already in demand. Numbers don’t lie you know. If something is already in demand, then the potential of making it in the niche is always higher than when it is actually not. This proves that the niche is valid, but competition is going to be really stiff.
In order to make it in the niche, you have got to be very different. You have to create very unique content. How you achieve this is all dependent on your creativity. This is not something that I can tell you how to do. But you could start by finding yourself a very specific niche in the broader Niche and then focus all your energy on that.
HOW IS THE MONETIZATION?
I am assuming that you are not just creating a blog to just vent about how life sucks and bullshit like that (excuse my language). I am assuming that you are in this to make some cash. There are numerous ways to make money on your lifestyle blog. I will start with the easiest way that I find already installed on many blogs.
1. GOOGLE ADSENSE
This is the easiest way to monetize your blog. But I wouldn’t advise you to go down this road. If you are getting a lot of traffic and by a lot of traffic I mean millions of visitors each month then this isn’t for you.
It works like this:
Step 1: You sign up for a google AdSense account.
Step 2: Based on the kind of information that you put up on your blog, google places targeted ads on the areas of your website that you place the ad code.
Step3: You will get a particular amount of money in your AdSense account each time someone clicks on the advertisements.
Another way for monetizing a lifestyle blog is to use affiliate marketing. Hold on. What is affiliate marketing?
This is a marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.
I could go about it here but this article by the incredible Neil Patel will explain it all:
Also, this one by Amy Lynn Andrews goes into details:
Authority hacker goes into details about affiliate marketing using amazon associates here:
3. CREATING YOUR OWN PRODUCT
Products range from E-books to E-courses. You just have to look at your niche and determine what kind of product that you need to create and sell. Online stores are made easier by having software and plugins that can handle transactions and payments without you having to be there.
This is the best method to earn from your blog. The reason being that you will be able to control everything on your blog. You will also be developing your brand.
I have seen lifestyle bloggers launch their own clothing stores.
WHAT A LIFESTYLE BLOG IS NOT AND WHAT IT IS.
Some people will just assume that because it’s a lifestyle blog, then they can put anything and everything in it. A lifestyle blog is not for the following:
- Daily updates on what you are up to.
- Venting and complaining about difficult stuff in your life.
- Every other detail about your life.
Instead a lifestyle blog is something that should be geared to solving problems and providing value. If you decide to write about your entire life, find things in your entire life that will be of value to your readers. Find details in your life that can help solve a problem. Trust me, your reader will not be looking for things that will not provide help or improve his life situation. Kenyans and other worldwide readers are busy people.
To be clear here, you don’t need to follow anything that I have written here. Be sure to break each and every rule.
“The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars.” ~ Jack Kerouac, on the Road
I would also love to hear your thoughts about the article in the comments down below.